With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
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TouchPoints, the IPA’s multi-media study, gets the “thumbs up” from panellists at the MediaTel Group Future of Media Research seminar on Friday.
People are the key to getting the best results from media research, according to the panellists at MediaTel Group’s Future of Media Research seminar in London this morning.
Starcom MediaVest Group’s analysis of online conversations surrounding the election debates shows that Gordon Brown has gradually attracted the most online buzz with a 38% share of discussion – achieving a high share of both negative and positive comments.
In our latest research focus piece, TGI explains why news sites that charge for content need audience metrics that go beyond reach…
A new face-tracking research study has found that consumers are more open to engage with digital out-of-home ads in shopping centres.
US branded video ad network BrightRoll has released a new online video advertising report, which reveals that US advertisers are becoming increasingly reliant on the medium to reach targeted audiences.
Dollywagon’s latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions.
Television viewing figures for March 2010 reveal a fall in viewing shares for ITV1 and BBC One.
People in the UK watched 30 hours and 4 minutes of broadcast TV a week during the first quarter of 2010, up 2 hours and 29 minutes year on year, according to new BARB figures published in Thinkbox’s Q1 Review.