Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
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The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people ‘just wanting to see what all the fuss is about’.
Keller Fay is set to launch its TalkTrack word of mouth measurement programme in the UK.
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media…
Collaboration was one of the key themes emerging from yesterday’s AOP Research Forum in London. Starcom Mediavest’s head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.
As the noughties draw to a close, TGI takes a look at how British young people are interacting with the digital world…
The main reason people watch catch-up TV is to avoid falling behind with the linear TV schedules, according to new research by Thinkbox and Decipher.
A week today, the AOP is running its Research Forum event, which is set to look at how online behaviour is changing and what it means for brands.
Stuart McDonald, co-chair MRG, says “it has been a tough two years, but with the hope that economic posterity, business confidence and hopefully research budgets are returning, it is now an opportunity for us to be strategic and show the value that research can offer”…