According to the new Ofcom Communications Market Report, media multi-tasking – for example, when a phone call is made while using the internet – accounts for 35% of all media consumption throughout the day.
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GFK’s Gary Roddy and Christine Connor look at how and why new technology is changing the way people listen to audio content…
According to new research from eMarketer, marketers will spend $220 million worldwide on advertising in social games and applications in 2010.
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According to a new TouchPoints survey, people in the UK are spending more time online, using mobile phones and using social networks.
It’s summer, and the spirit of fun is upon us at the Future Foundation – so this month’s article focuses on games, gaming and just how serious the business of fun has become…
The Institute of Practitioners in Advertising (IPA) unveiled its much-anticipated TouchPoints3 Hub survey today, which promises to be a real game-changer compared to the previous two waves.