In our latest research focus article, Kantar Media look at the audience using mobile devices to access online media news – and locate optimistic trends for paid news sites.
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New research from Parks Associates forecasts that the number of European households with a connected TV will reach 47 million in 2014 (just 4 million in 2009). The number of households with a connected Blu-ray player will jump from 5 million in 2010 to approximately 66 million in 2014.
New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
The Future Foundation’s Karen Canty says media companies have long since realised the value of being open to criticism: “Sheer likeability is a seriously precious state these days” …
Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: “The technology’s centrality in so many people’s lives makes it an ideal and as yet, relatively under-used method of collecting research data”…
Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn’t want them to (I don’t like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.
Ipsos MediaCT’s Gareth Deere unveils some interesting insights from a recent user-centric trial, which measured respondent’s mobile media consumption…
The average consumer in the UK mentions brands in 10 conversations a day, mostly face to face but often online too, according to a new word of mouth (WOM) study.
In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
In our latest research focus article, TGI’s James McCombe explains who is spending more time at the cinema, and why..