At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
More Meta articles
Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
In brief: the feature will no longer be available beginning 16 March.
In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
In brief: Meta Ireland has been issued two fines totalling €390m by the Irish Data Protection Commission for breaching EU GDPR rules when providing personalised services and behavioural advertising.
Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?