Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.
Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.
The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.
Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.