Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Gaming
    • Magazine
    • Out of Home
    • Press
    • Retail media
    • Social media
    • Sustainability
    • TV
  • Opinion
    • Omar Oakes
    • Jan Gooding
    • Laurence Green
    • Nicola Kemp
    • Nick Manning
    • Phil Rowley
    • Raymond Snoddy
    • Career Leaders
    • Strategy Leaders
  • Podcast
  • Features
    • The Media Plan
    • Interviews
    • Fishbowl
    • The Media Leader Podcast
    • Video
  • Watch
  • Videonet
  • Events
  • About Us
How Spark Foundry made Kettle Chips front row in high fashion

How Spark Foundry made Kettle Chips front row in high fashion

29 May 2025 | Jack Benjamin

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Red Stripe went big on London culture to launch its rum variant
Red Stripe went big on London culture to launch its rum variant
17 Apr 2025 | Maria Iu
How RNIB and LadBible worked together to dismantle misconceptions about blind people
How RNIB and LadBible worked together to dismantle misconceptions about blind people
20 Mar 2025 | Maria Iu
People’s Postcode Lottery utilised OOH’s full power to promote its biggest-ever prize pot
People’s Postcode Lottery utilised OOH’s full power to promote its biggest-ever prize pot
06 Mar 2025 | Jack Benjamin
How a TikTok banger helped Twix own a crucial moment in the calendar
How a TikTok banger helped Twix own a crucial moment in the calendar
27 Feb 2025 | Maria Iu
Halifax and LadBible hijack ‘adulting’ trend to help young home-buyers
Halifax and LadBible hijack ‘adulting’ trend to help young home-buyers
13 Feb 2025 | Jack Benjamin

Why Sky Bet approached winter sport audiences via TV and print

30 Jan 2025 | Jack Benjamin

Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.

How Epidemic Sound built a media plan around supporting London artists

23 Jan 2025 | Jack Benjamin

Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.

How audio and OOH helped Bulldog pre-empt Christmas shopping panic

16 Jan 2025 | Jack Benjamin

VCCP Media sought to take advantage of last-minute Christmas shoppers via radio and OOH activations in London alongside national display and social activity.

How The Substance and prDOOH combined to drive interest for Mubi

09 Jan 2025 | Jack Benjamin

StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.

How London Zoo gave West End families a ‘penguin’s-eye view’

05 Dec 2024 | Maria Iu

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.

Why Currys enlisted a strongman to do its heavy lifting

28 Nov 2024 | Maria Iu

The retailer turned to social media humour to boost awareness of its repairs offering.

Why Candy Crush Soda Saga leaned in to Meta to reach new and old players

14 Nov 2024 | Jack Benjamin

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

Want to extend a gambling brand into the world of entertainment? Try a football documentary

07 Nov 2024 | Jack Benjamin

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

Why eBay turned to TV families to declutter the nation

31 Oct 2024 | Maria Iu

In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.

What can you accomplish by turning Manchester pink?

24 Oct 2024 | Jack Benjamin

Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.

+ More The Media Plan

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement
Chart
Pie chart with 2 slices.
View as data table, Chart
Created with Highcharts 8.1.0
End of interactive chart.

Ears to the future

27 May 2025

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
  • Consumer ABCs: Home Interest
More Data Analysis
Contact us +44 20 7420 3252 info@uk.adwanted.com London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2025 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.AcceptPrivacy policy