More Trust articles

As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.

Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.

The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.

Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.

Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is. 

A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.

A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.

If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.

We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way. 

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.