More Trust articles

Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.

The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.

The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.

Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.

While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.

Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses. 

With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.

Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.