The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?
More Trust articles
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Paula Vennells’ fall from grace offers some important insight for brand owners, particularly in how we handle bad news.
From ‘wally with the brolly’ to reactions to the national service proposal, newspapers are doing a fine job highlighting the absurdity of the government — whatever their political leaning.
In a new manifesto, the News Media Association is urging the next government to take urgent action on five key policy areas affecting the industry.