More Trust articles

In an excerpt from a new book on the media’s role in the general election, Julian Petley asks whether the way Ofcom has addressed criticisms of its policy of allowing politicians to present on GB News augurs badly for how the channel will cover the vote.

While the summer of sport may increase the chance of reaching consumers at scale, it also increases the chances of unsuitable placements or wasted spend.

With a new government on the way, we must show that when the industry is called to act, it can do so successfully — this is where the Online Advertising Taskforce comes in. 

Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful

All the latest from Cannes Lions with The Media Leader team on the ground.

Research also found a continued lack of understanding of key concepts by the public.

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. 

The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.