At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
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A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Paula Vennells’ fall from grace offers some important insight for brand owners, particularly in how we handle bad news.
From ‘wally with the brolly’ to reactions to the national service proposal, newspapers are doing a fine job highlighting the absurdity of the government — whatever their political leaning.
In a new manifesto, the News Media Association is urging the next government to take urgent action on five key policy areas affecting the industry.
Omar Oakes and Nick Manning discuss the recent ANA report into principal-based media and much more.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
Community circles encourage connection, understanding and support in the workplace and help people thrive. Here’s how to get started.
In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
Partner content: The attribution models advertisers currently use to prove campaign effectiveness are outdated in our multi-touchpoint digital landscape, writes TikTok’s UK head of client measurement.