The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
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Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.
Time frame of reporting issue spans a period in which linear viewing has declined considerably, meaning “every penny counts”.
In May, Ofcom found People’s Forum: The Prime Minister, broadcast in February, in breach of due impartiality rules.
As US election day approaches, the actions of four billionaires have shown that integrity in the media no longer matters and personal interests rise above all else.
According to a new survey, a majority of Brits want advertisers to halt or severely reduce funding for social media companies if they continue to allow misinformation to spread.
New EU rules on green claims will set global best practice for how brands communicate their sustainability credentials. Here’s how brands can adapt to win.
The prime minister said publishers should have control over and seek payment for their work as AI continues to transform our economy and way of life.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.