For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.
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Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
Tom Morrod at Caretta Research reckons only the largest broadcasters can compete with global streamers for content and still have the money for best-in-class streaming platforms. Hearst Networks EMEA is an example of a mid-sized channel owner that has already prioritised digital partnerships over owned-and-operated.
Pay-TV operators have been discussing how they own the home screen and control the customer experience. It starts with great aggregation and content discovery, but requires important choices about how to get in front of consumers in the first place.
If ex-Google man Matt Brittin becomes the BBC’s next director-general, he’ll be the first in more than 80 years to run the Corporation without any experience of journalism, broadcasting, or programme-making.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.
To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.
Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.