Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?
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Senior media owners on what agencies consistently get wrong when they’re planning, whether outcomes-based planning is making conversations better or worse and how AI is affecting planning today.
In the latest addition to Adwanted’s Media Pulse suite of reports, the UK SVOD market is examined from both the commercial perspective and the consumer view, taking in the power of good content, subscription models and the likelihood to cancel.
The partnership will take effect next year, and will be the first time advertising for both Channels 4 and 5 is handled under one roof.
Visitors to the Amsterdam expo can see live demonstrations of an end-to-end streaming workflow that uses only European technology, including European sovereign cloud infrastructure.
The broadcaster says the cuts will allow it to direct a greater proportion of revenues towards distinctive British content.
Tiledmedia Fabric provides one integrated media pipeline that weaves raw video feeds, video ads, graphics and data into ready-to-consume live streams.
Digital advertisers, agencies and brands will now be offered compliance support from Clearcast for the first time through an AI assestment tool, iClear, and a human review service, allClear.
Canada’s Cogeco is the first operator to make use of an end-to-end solution designed to dramatically reduce complexity and cost. The rapid deployment and customisation capabilities will be demonstrated at IBC.
Broadcasters and streamers are using MultiView to increase engagement, especially for live sport. Broadpeak claims its ‘Multiview as a Service’ solution will broaden reach for this UX innovation.