Digital advertisers, agencies and brands will now be offered compliance support from Clearcast for the first time through an AI assestment tool, iClear, and a human review service, allClear.
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Canada’s Cogeco is the first operator to make use of an end-to-end solution designed to dramatically reduce complexity and cost. The rapid deployment and customisation capabilities will be demonstrated at IBC.
Broadcasters and streamers are using MultiView to increase engagement, especially for live sport. Broadpeak claims its ‘Multiview as a Service’ solution will broaden reach for this UX innovation.
The broadcaster, working with sales house RMB, has migrated all its streaming channels to SGAI. It means the company can effectively monetise long live streams at scale without generating per-user manifests.
Paul Evans analyses the gap between YouTube’s claim and conduct.
The most effective TV strategies today harness the strengths of both linear and BVOD, writes Channel 4’s head of sales.
A new analysis of over £100m in UK TV investment conducted by Isba and Ebiquity found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.
Yospace is using IBC2026 to demonstrate its Ad Presentation solution, which supports the IAB Tech Lab’s Ad Format Hero initiative. New ad formats, including pause ads, can be implemented without time-consuming, device-specific implementations. Incremental ad revenue is predicted.
Visitors to IBC2026 can see how the DVB-I standard for streaming TV service discovery and programme information can be implemented quickly across multiple device types. This could accelerate deployment of app-less streaming TV.
The Amsterdam exhibition provides examples of AI-created virtual voices for live sports commentary. AI is also being applied to general dubbing and subtitles to boost multi-language consumption, and it is also being applied to accessibility features like sign language.