Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year.
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Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.
| Maria Iu
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.
Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?
| Maria Iu
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.
| Maria Iu
The TV sales leader on being honest, always doing your research and her buzzword buzzkill.