According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.
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New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
Three-fourths of UK adults say they consume sport-related content via broadcast TV, the largest of any media channel, while more than double say they watch via streaming.
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The streaming company has struck similar deals in the US.
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Preview Distillery utilises AI and machine learning, and is fully automated.
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TV is considered the most representative, while radio showed the strongest improvement, a new study found.
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.
The director of research and planning is leaving the TV marketing body after a decade.
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.