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While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.

Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.

Ofcom has opened an investigation into GB News over its “Don’t Kill Cash” campaign which urges viewers to sign a petition to have an issue debated in Parliament.

The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.

Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.

While the decision not to privatise was the right one, the recent move to drop ‘The Andrew Neil Show’ while spending on US-owned dramas doesn’t bode well for the broadcaster.

The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.

Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners. 

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on “Welsh Wednesdays”