The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
Showing 1151-1160 of 8,048
More Tv articles
In brief: Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.
With a $125m securitization deal, Simon Cowell’s Syco seeks to expand via “a mixture of strategically aligned acquisitions and organic growth.” But what does that mean for the talent show format?
Morrisons’ decision to not advertise on TV over the summer has been highlighted as a major factor for why the supermarket’s UK market share has fallen below discounter Aldi for the first time.
Channel 4 has created a bespoke ad break with Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone.
In brief: the Disney-owned sports property is in talks to partner with the sports betting company
In brief: ITV has launched a Backing Business Fund with Travel Weekly to “supercharge” growth for the travel industry.
Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.
In brief: Publica, a connected TV (CTV) ad server owned by Integral Ad Science, has appointed Steph Miller as commercial director, EMEA.
Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.