Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.
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TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
Editor’s note: We want to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
As GB News officially breaches Ofcom rules for the first time, what does it mean for the self-styled ‘voice of Real Britain?
Interview: Neil Mortensen, ITV’s director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.
In brief: ITV has hired Film & TV Charity CEO Alex Pumfrey as director of strategic partnerships.
The recent changing of the guard among radio hosts doesn’t bode well for show quality.
In brief: TalkTV has extended its streaming options with a free ad-supported channel on ad-supported video-on-demand service Amazon Freevee.
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV’s CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
Broadcasters are losing billions as they invest in the future of TV. Our analysis shows that real losses are likely to be even larger than the companies have reported thus far.