More Tv articles

The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.

The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.

Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.

ITV has said it is no longer “actively exploring” an acquisition for All3Media, the production company behind Gogglebox and Fleabag.

As C4’s chief creative officer calls for more low-budget remakes of Euro-dramas, Stephen Arnell asks: has the broadcaster lost its way?

Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.

The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.

TV advertisers and broadcasters need to embrace programmatic, streaming and measurement technologies instead of sticking with the status quo, or risk being left behind by consumers.

A pause for due process over the BBC presenter scandal is needed, but the Corporation can rightly be blamed for its slow response to allegations.

While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.