More Tv articles

A review of the BBC’s social media guidelines is a significant move, as long as it is truly independent and knowledgeable people are involved.

Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.

Route Research’s new OOH currency points the way for all other media to follow.

As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.

In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.

Western European pay TV revenues will drop by nearly 18% over the next five years to $22bn as subscribers leak away from cable and satellite bundling across the continent.

This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.

News UK has promoted Shelley Bishton from head of creative diversity to head of diversity, equity and inclusion.

Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.

TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.