The move comes as executives for Warner Bros Discovery are expected to reveal details about the new streaming service, ‘Max’, on Wednesday, writes Jack Benjamin.
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Is it time to wean TV commissioners off the (mainly) boys club and cast the creative net a little wider, Stephen Arnell asks.
In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.
In brief: ITV has launched a campaign to tackle online trolling in which social media users come face-to-face with the people at the receiving end of their abusive comments.
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.
Partisan coverage of Trump’s indictment and Brexit’s impact on travel may appeal to the faithful, but not necessarily attractive audiences for advertisers, writes Raymond Snoddy.
Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.
RTL Group’s adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.
Nadine Dorries’ Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.
BBC senior management’s recent behaviour towards their staff not only shows a lack of common courtesy, but a harsher culture that comes from the very top.
