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The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.

Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners. 

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on “Welsh Wednesdays”

In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.

Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.

In brief: ITV has confirmed that it is “actively exploring” an acquisition for production company All3Media, the maker of popular shows Fleabag and The Traitors.

Channel 4’s executives could have left as saviours after privatisation was called off. Recent blacklashes over pay and cuts now risk tarnishing their legacies.

Actor Idris Elba and Miroma Group founder Marc Boyan have launched a global marketing and content business, nearly a year after the pair hatched a shock plan to buy Channel 4. 

Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.