Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
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A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
Disney+ is on track to “reap the most” in additional revenues by 2028, according to a new forecast.
In brief: David Rhodes and Jonathan Levy have been appointed to a new Sky News Group leadership structure.
In brief: HSBC UK will sponsor Channel 4’s coverage of Formula 1 from March to November.
In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?