Nina Franck explores how AI can be a friend rather than a foe to help TV planning and strategy.
Showing 1071-1080 of 8,435
More Tv articles
The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.
Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.
Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.
Sky Media’s investment director shares how she started in media and two non work-related goals she would like to achieve.
ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.
RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.