Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.
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Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.
In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.
In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
The team ethic in media and advertising companies needs to be “rekindled” as hybrid working develops beyond the pandemic, the industry’s All In Summit heard during a panel with media leaders from GroupM and Channel 4.
“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.