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In brief: the viewership marks a record for an Amazon Prime Video debut.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign. 

In brief: Warner Bros Discovery and BT Group have completed a merger of BT Sport and Eurosport UK. 

Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.

Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.

In brief: Disney is reportedly exploring a membership program that would bundle discounts between its streaming services, parks, resorts, and merchandise.

In brief: Roku has launched Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models in the market beginning in October.

In brief: Netflix’s plan will reportedly include limited targeting, no third-party measurement, and CPM of $65m.

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.