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With the targeting capabilities available now, a less blunt media strategy can be more effective.

The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.

Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.

As Channel 4 and Sky announce their new slates, will familiarity breed contempt?

How can brands navigate a festive World Cup and capitalise on a big year in sport?

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.

Nielsen has expanded deduplication of CTV audiences to include new smart TV models.

Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.