BARB has commissioned a consultation to expand its reporting to include all television and “television-like” content on video-sharing platforms.
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This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign.
In brief: Warner Bros Discovery and BT Group have completed a merger of BT Sport and Eurosport UK.
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.