This is expected to be the first time Netflix discusses the new ad-supported offer and its advertising strategy at a public conference anywhere.
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In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.
In brief: Disney and the BBC have agreed a deal where the Doctor Who series will be shown on its platform internationally.
A pre-roll YouTube ad for Planet Woo has been found to be “likely to cause serious and widespread offence” to a general audience.
Amazon has begun building a suite of content around its Thursday Night Football offering that has piqued the interest of media buyers and has implications for sports broadcasting.
In brief: The D2C mattress brand is sponsoring the 19th series of The Jonathan Ross Show on ITV1 and ITV Hub.
In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.
In brief: total pre-tax restructuring charges are expected to reach $2.3-$4.3bn.
“Given everything that’s going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year,” Lindsey Clay tells The Media Leader.
Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.