After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
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In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
Disney+ is on track to “reap the most” in additional revenues by 2028, according to a new forecast.
In brief: David Rhodes and Jonathan Levy have been appointed to a new Sky News Group leadership structure.
In brief: HSBC UK will sponsor Channel 4’s coverage of Formula 1 from March to November.
In brief: Channel 4, ITV, Sky, UKTV, Channel 5, STV, Warner Bros. Discovery and Ocean Outdoor have gifted advertising space to the Turkey-Syria Disasters Emergency Committee (DEC).
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
In brief: the new branding will place BT Sport closer to Warner Bros Discovery’s existing stable of live sports brands.