“This is the worst advertising recession we’ve seen since the global financial crisis [in 2008],” ITV CEO Carolyn McCall has warned after the UK’s biggest commercial broadcaster suffered a double-digit drop in ad revenue.
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Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.
A thorough review of the BBC’s licence fee is necessary, but it must consider that such a fee, perhaps turned into a household charge, may be the least-bad option.
Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.
The GroupM division’s Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
Today we are proud to launch The Top 50 Women Gamechangers in TV, to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.
Barb’s ‘fit for TV’ definition should be supported because it lets media owners widen their distribution while ensuring high standards, writes Vevo’s senior director for Advanced TV.
Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.