Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
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Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
In brief: Sky Media has secured KFC Delivery, the fast-food chain’s delivery service, as its “official delivery partner” for Sky Sports.
Disney CEO Bob Iger wants to focus on Disney+ subscribers that are loyal to the point they aren’t sensitive to additional price increases.
TV production is widely expected to enter a period of decline. Shouldn’t the commercial arm of the BBC be investing in homegrown talent, asks Stephen Arnell.
A split in the Department for Digital, Culture, Media and Sport and the 12th Culture Secretary in 13 years. What’s next?
Verica Djurdjevic tells The Media Leader about her first job in a cake shop and which other media owner she would work with on a collaborative campaign.
Last week’s move by Warner Bros Discovery to license content to Roku has analysts pondering the sustainability of the overgrown streaming market.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
At the heart of the Netflix phenomenon lurks a serious structural flaw.