The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
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In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
Channel 4 has partnered with women’s health company Hertility for a six month trial to offer reproductive health and hormone testing for its employees.
In brief: Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.
In brief: Disney has brought back Bob Iger to run the entertainment and media giant, replacing Bob Chapek as CEO.
Screenvision’s CEO discusses the long-tailed recovery of cinemagoing and how cinema and streaming companies have become “strange bedfellows”.
England footballer Jill Scott — part of the Euro 2022-winning team — speaks to talkSPORT broadcaster Jordan Jarrett Bryan in the latest episode of The Media Leader Podcast.
In brief: UKTV and BBC Studios have appointed Jonathan Newman as general manager, commercial as part of a restructure.
ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.
In brief: the company is seeking to reduce headcount expenses by 5% amid the “current economic conditions in our industry”.