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Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.

Disney+’s “£1.99 for three months” campaign drove a significant boost in new subscriber adds across all streaming services this summer amid a longer-term trend of rising prices.

Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.

Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.

There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible. 

Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.

Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.

100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn’t make sense, it’s perfect. Because the trends we’ve seen lately in tech and media shouldn’t make sense either.

Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.

Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.