We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
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Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.
Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms.
The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.
Stephen Arnell argues the latest slate of shows announced at yesterday’s Channel 4 Content Showcase are evidence of continued mediocrity at the broadcaster.
Murdoch and Fox News have been discredited by the humiliating size of Fox’s settlement and the scale of damaging information that has already made its way into the public domain, writes Raymond Snoddy.