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Broadcasters beware: broadband is stealing your viewers. This is the warning of a new report from the researchers at Strategy Analytics. A study conducted by the global researcher shows that television broadcasters are losing millions of viewers to broadband internet services. Out of the 800 European broadband users surveyed, 56% said they were spending ‘less’… Continue reading Broadband Is Stealing TV Viewers, Says Strategy Analytics

Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey

Only 78% of UK households are likely to have adopted digital television by the end of 2010 – the Government’s self-imposed deadline for the switch-off of the analogue signal. According to a new report from Ofcom, current market forces will not be enough to persuade all viewers to make the transition to DTV, after research… Continue reading Digital TV Take-Up Will Fall Short Of 2010 Deadline

After a very slow start, high definition television (HDTV) is set to reach 45 million households worldwide by 2008, says a new report by the technology analysts at InStat/MDR. Currently, just over 4 million households have HDTV television display technology. This offers life-like detail and impressive audio performance quality, similar to that of a compact… Continue reading HDTV Expected To Take Off By 2008

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan. Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the… Continue reading Internet Media Streaming Under Pressure From Television

In Europe, a massive $18 billion was spent on pay-TV services in 2003 and this is expected to double by 2007, says a report by independent market analysts, Datamonitor. The European pay-TV strategies report says that for pay-TV revenue to reach $39 billion, providers will have to encourage current customers to subscribe to more expensive… Continue reading European Pay-TV Market To Reach $39 billion By 2007

Global sales of integrated digital video recorders (DVRs) reached 2.7 million units last year and the market is expected to be worth $5.6 billion by 2008, according to a new report from Strategy Analytics. The report predicts that global annual sales of integrated DVRs will reach 27.6 million units by 2008, at an average annual… Continue reading Global Integrated DVR Sales To Hit 28m By 2008

Total terrestrial television revenue increased by a solid 7.6% year on year during February to just under the £200 million mark as the sector showed further signs of emerging from the advertising downturn.ITV1 experienced the most significant increase with revenue rising by 8.5% year on year to almost £125 million as its antipodean reality-TV show… Continue reading TV Market Round-Up – February 2004