October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
The increasing popularity of Freeview amongst upmarket viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline. The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large… Continue reading Freeview Tempts Upmarket Viewers From Terrestrial
ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers (see ITV Revenue Forecasts From Lehman Brothers). Carlton and Granada’s financial… Continue reading ITV Advertising To Drop By 4% In 2003, Says Broker
US television advertising revenues rose by 0.8% in the third quarter of the year, slipping back from Q2’s 5.1% rise (see US Television Revenues Nudge Up 2.1% In H1), according to the latest figures from the Television Advertising Bureau (TVB). Within the total figure, network TV rose by 5.3%; syndicated TV by 17.8% and local… Continue reading US Television Revenues Rise By 0.8% In Q3
The UK television airtime market will see flat advertising growth for 2003, rising to 3.5% for 2004, according to analysts at Lehman Brothers. The broker says that ITV (excluding ITV2) will see a decline of 3% in 2003 and 3.5% growth in 2004, for the twelve months to September (Carlton and Granada’s financial year). ITV… Continue reading ITV Revenue Forecasts From Lehman Brothers
The worldwide market for integrated digital televisions (iDTVs) is forecast to exceed 26 million units by 2008, up from an estimated 1.5 million in 2003, according to a new study by IMS Research. Currently, over half of total iDTV shipments have been to Japan, with the US and the UK each accounting for less than… Continue reading Global iDTV Take-Up To Be Boosted By Digital Terrestrial
BSkyB’s digital satellite service will reach almost nine million homes in four years’ time, whilst cable is left trailing, according to the latest projection from Merrill Lynch analysts. The forecasts show that whilst cable’s growth is virtually flat and BSkyB’s begins to level off, the free digital terrestrial (DTT) service, Freeview, will continue to make… Continue reading BSkyB To Reach Almost 9m Subs By 2008, Say Forecasts
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report
The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading DTV To Reach A Quarter Of Homes Globally By 2008
The growth of the Freeview platform will slow significantly next year and then continue to fall in the following years, according to forecasts from Informa Media Group. Informa expects Freeview to add 1.1 million homes during 2003, but growth will fall sharply next year to 678,000 homes. In 2005, the digital terrestrial platform would add… Continue reading Freeview Growth Will Slow In 2004, Says Informa
