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When they were first launched on the market, there were widspread fears personal video recorders (PVRs) could sound the death knell for TV advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?). In truth, the reality has failed to live up to the hype but there are emerging signs that consumers are taking to… Continue reading PVR Uptake Gives Ad Industry Food For Thought

Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than â‚Ź18 billion across Europe by 2007, according to a new report from Forrester Research. The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced… Continue reading Limited Growth Forecast For iDTV

TiVo, the personal video recorder (PVR) company, says that its subscriber base has grown by 64% in the space of twelve months and is hoping to attract up to 600,000 new subscribers in the next year. Doubts have been raised about the potential of digital video recorders in the US (see DVRs Fail To Live… Continue reading TiVo Gives A Shot In The Arm To PVR Market

January brought relatively good news to the UK terrestrial TV market, which saw revenue increase by 0.4% year on year. Gains were experienced at all of the main commercial channels, with the exception of ITV, which saw revenue slip by 2.4% year on year to £115 million. Channel Five, which recently appointed Jane Lighting as… Continue reading TV Market Round-Up – January 2003

Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor. The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms… Continue reading DTV In Half Of European Homes By 2007, Says Report

New digital terrestrial television operator, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan. Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview has overtaken its now collapsed predecessor, ITV… Continue reading Freeview Customers Surpass ITV Digital’s Total

Cable’s dominant position in the US multichannel television market is under threat, as a growing number of subscribers are choosing to leave their operator and switch to a new access provider. This is the conclusion of recent analysis by technology researchers at The Yankee Group. in spite of the efforts being made to promote digital… Continue reading Cable Fights To Maintain Multichannel Pre-eminence

Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO. ITV’s share of the television market slipped below 54% in 2002 (see ITV Revenues Drop As Audiences Improve) and… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO

Digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market. According to analysts at IMS Research, Tivo’s exit does not mean DVR failure in Europe. In its Worldwide Market for Digital Video Recorders report, IMS forecasts that 4.1 million DVR units will be… Continue reading Digital Video Recorders Will Thrive In Europe, Says IMS Research

Freeview, the new digital terrestrial service, is proving a much-needed shot in the arm for the multi-channel industry in the UK, says a new report out today. Continental Research found that awareness of Freeview, which launched last autumn, has grown significantly in the last six months. Back in July 2002, only 39% of UK adults… Continue reading Freeview Boosts Digital TV Sector