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Global digital television penetration is predicted to reach 144 million homes by the end of 2005, with this figure set to more than double by the end of the decade, to 370 million, according to MediaTelINSIGHT’s latest Digital TV Report. Yesterday, at MediaTelINSIGHT’s Future of Digital TV Seminar in conjunction with MediaGuardian, it was revealed… Continue reading Global Digital TV To Reach 144 Million Homes By End Of 2005

Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar yesterday, journalist and broadcaster, Ray Snoddy, accused Channel 4 of “hiding money under the carpet”. Snoddy attacked David Scott, deputy chief executive at Channel 4 saying: “I get very irritated by Channel 4, you guys are taking in so much money at the moment,… Continue reading Channel Four Accused Of “Hiding Money Under The Carpet”

Staff – MediaTel NewsLine Sky has announced a summer of outdoor events designed to showcase its premium content and woo potential subscribers to its range of entertainment channels.The summer programming offensive will run under a new Sky Screens brand, with unique screenings designed to convince viewers of Sky’s quality credentials across movies, dramas, documentaries, sporting… Continue reading Sky To Showcase Content To Woo Subscribers

Staff – MediaTel NewsLine Student Union TV network, SUBtv, has announced plans for advertisers to capitalise on the hype surrounding this year’s general election with a series of live husting events in ten universities, giving students the chance to quiz their local MPs and offering sponsorship packages around them.The SUBtv Soap Box strand will visit… Continue reading SUBtv To Offer Election Sponsorship Packages

Staff – MediaTel NewsLine ITV has quashed speculation surrounding the creation of a new kids TV channel, following reports yesterday that the broadcaster was working in collaboration with Nickelodeon to create a new offering dubbed INK, an acronym standing for ITV, Nickelodeon and Kids.However, a spokeswoman for ITV claimed that no such plans had been… Continue reading ITV Moves To Quash Kids Channel Speculation

The subject of PVR technology briefly engaged the panellists and a packed audience at this morning’s MediaTel Insight seminar on The Future of Digital TV. “I’ve had a glimpse of the end – but that’s only my personal view”, said Bob Wootton, ISBA’s Media Director. Was he joking? Sky + is “a transforming technology,” said… Continue reading The PVR is Transforming – Time is Running Out for Advertisers and Agencies

Speaking at the MediaTelINSIGHT Media Guardian Future of Digital TV Seminar this morning, Bob Wootton, Media Director of ISBA opened with a broadside at ITV. Asked to comment on a MediaTel Insight survey of media agencies, which predicted a fall in share to 20.0% by 2007 (22.8% in 2004) (see Media Agencies Uncertain Of Digital… Continue reading ISBA Boss Lays it on the Line for ITV

Staff – MediaTel NewsLine The future of digital TV will be put under the spotlight tomorrow, with MediaTel Group, in association with MediaGuardian, presenting a seminar on the topic, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held at the Guardian Newsroom, the event will comprise a panel… Continue reading Digital TV Debate To Set The Agenda

Staff – MediaTel NewsLine Breakfast broadcaster GMTV is being “hijacked” by increasingly prevalent sponsorship placements, according to its high profile presenter, Fiona Phillips, who claims the show has become “more about selling than about the content.”Citing one particular instance, Phillips recalled: “I remember having to break away from an interview with Tony Blair to a… Continue reading Phillips: GMTV ‘Hijacked’ By Sponsorship Deals

During March, television issues were paramount within industry research, with the month starting off with the Institute of Practitioners in Advertising (IPA) publishing its latest Trends in Television Report. The IPA revealed a dramatic uptake of the technology over the last quarter of 2004, with over half of all UK homes adopting the new media… Continue reading INSIGHTanalysis: Media Healthcheck – March 2005