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Freeview, the digital terrestrial television service, is expected to have been adopted by two million homes in the UK by the time it celebrates its first birthday at the end of next month. The free-to-air platform, which replaced the beleaguered ITV Digital last October, has been warmly received by consumer and it is believed to… Continue reading Freeview Could Be In 2 Million Homes By First Birthday

Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%, whilst average share of viewing is down just 0.7% points over the same period. BARB data from MediaTel.co.uk show that the turnaround in impacts for the adult audience began at… Continue reading INSIGHTanalysis: ITV Arrests Audience Decline, But For How Long?

At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards. Ever since it was introduced as a concept, advertisers have lived in fear of PVR technology,… Continue reading PVRs Threaten 30-Second Ads, Says Yankee Group

Despite growing confidence in broadcasting circles, the weakness of the local advertising market is mitigating against accelerated growth in the sector as a whole, according to analysis from the US. Merrill Lynch concurs with other organisations which are eulogising national advertising in the second half of 2003 (see Nielsen Confirms Upturn In TV Adspend). In… Continue reading Sluggish Local Market Hits Broadcast Revenues

The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. The research, Digital Television for All was carried out by The Generics Group for the Department of Trade and Industry and focused on the… Continue reading Digital TV Should Be More User Friendly, Says Report

On-demand television services may be the saviour of cash-strapped cable operators which have sunk huge investments into developing their digital TV platforms only to receive little ROI from consumers, according to analysts at the McKinsey Quarterly. In the US, the major cable companies have ploughed more than $70 billion into digital upgrades, but few consumers… Continue reading INSIGHTanalysis: Will On-Demand Save Cable?

Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard. At its recent annual forecasting conference, the Television Bureau of Advertising re-iterated that spot TV advertising would increase by 1-3% this year with growth… Continue reading Nielsen Confirms Upturn In TV Adspend

The major broadcast and cable television networks in the US have been ‘quietly but steadily’ turning to enhanced, interactive TV programming in greater numbers and with higher frequency, according to a new report from BrightLine Partners. The study notes that many commentators had dismissed early predictions that interactive programming and advertising would revolutionise television, turning… Continue reading Interactive TV Shows Steady Growth, Says US Study

After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising

The Television Bureau of Advertising holds its annual autumn forecasting conference in New York today at a time when there are encouraging signs of growth in the spot TV market. Comparisons with 2002 were expected to be difficult because of the boost given to US TV revenues by the Winter Olympics and the political season.… Continue reading Advertisers Switching Back To Spot TV