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The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB). The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services. The… Continue reading 10 Million UK Homes Have Multi-Channel TV

Almost three-quarters of US consumers are yet to be convinced by the merits of digital television, according to a study from Statistical Research (SRI), released last week. The findings of the American public’s views are slightly contradictory: on the one hand almost 75% believe that DTV is not the ‘indispensable enhancement the industry believes it… Continue reading iTV Must Produce Useful Services If Consumer Interest Is To Grow

Video on-demand services (VOD) will reach more than 8.5 million people across Europe and generate revenue of up to $2.5 billion by 2006, according to analysts at marketing research firm, Frost & Sullivan. In a report released this month, Frost & Sullivan claims that the lure of the ‘vast new marketplace’ will lead an increasing… Continue reading European Video On-Demand To Reach 8.5m People By 2006

The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While

The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Very Low Pre-Season Ad Bookings

RevenueJuly saw falls across the board in TV revenue. A year on year analysis showed that total terrestrial revenue fell 12.2%. Channel 5 was worst hit, dropping 19% to less than £13m, while ITV saw a heavy fall of 14.5%.Satellite revenue showed an unusual fall, dropping 3.2% in a year on year analysis, against its… Continue reading TV Market Round-Up July 2001

ProgrammesJuly saw the finales of two of the most hyped series of the summer, Survivor and Big Brother, but in fact the top rated programmes during the month remained the same as ever, with EastEnders and Coronation Street battling it out. The ITV soap bagged more of the top spots at the start of the… Continue reading TV Viewing Round-Up – July 2001

By 2002, 68% of Interactive Digital Television (iDTV) application developers will be using Microsoft ‘middleware’ platform says Strategy Analytics. This represents a significant rise from the current share of 38% and suggests that Microsoft’s dominance of the software market may not be limited to PCs. The survey, which involved leading developers working on over 200… Continue reading Microsoft Will Play Key Role In iDTV Developing

Year on year analysis of the latest BARB digital viewing figures reveals that non-terrestrial channels continue to increase their command of viewing share in all homes. The others category rose from 17.1% average weekly share in July 2000 to a 20% share in July 2001. ITV saw the most significant loss in terms of share… Continue reading Digital Television Round Up – July 2001

As NTL was celebrating its 1 millionth subscriber (see 1 Million Now Subscribe To NTL Digital), the UK government were reinforcing the message that analogue services will be switched off by 2010. The digital switchover is reliant on 95% of the population having access to digital services, meaning that services must be available and affordable… Continue reading UK Government Confident About 2010 Analogue Switch Off