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More than three-quarters of advertising leaders now believe that digital video recorders (DVRs) will have a significant effect on the rise of alternative television advertisement methods, says a new report from the American Advertising Federation (AAF). The AAF study asked 121 advertising executives what effect they thought DVRs would play on the 30-second commercial spot.… Continue reading Advertising Execs Say DVRs To Have An Effect On TV Ads

Although many countries have experienced impressive growth in the popularity of digital television, no country is expected to have 100% digital penetration until 2014, says a new report from Informa Media Group. The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital… Continue reading Full Digital TV Penetration Expected To Begin In 2014

Digital video recorders (DVR) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households worldwide. By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to… Continue reading DVRs Set To Become Essential Household Items

Telecoms giant, British Telecom (BT), is in advanced talks with a number of broadcasters, including BSkyB, ITV and the BBC to discuss the possibility of delivering popular television programmes over high-speed internet connections. According to a report from Ovum analyst, John Delaney, BT has plans to break in to the pay-per-view television market with the… Continue reading BT In Talks To Offer Advanced Freeview

US based group Akimbo, has launched the first ever internet-to-television video-on-demand service and has struck a lucrative deal with Amazon, who will sell the Akimbo Player. The new set-top box allows access to thousands of programmes via broadband internet, which consumers can download to their Akimbo player and view on-demand on their television set. The… Continue reading Akimbo Launches Broadband VoD Service

ITV put in an impressive performance last month with revenues soaring by 9.2% year on year to just under £159 million following the launch of its high-profile autumn schedule.The latest agency estimates compiled by MediaTel Group highlight public acceptance of ITV’s revamped programme line-up, a success that will serve to repair the damage done to… Continue reading TV Market Round-Up – September 2004

The European Union has unveiled plans of its new â‚Ź7.5 million project that will allow TV-buffs to manipulate films to make a more personalised version. The New Media For A New Millennium (NM2) project, aims to allow viewers to participate in story lines that they create, as well as being able to have an input… Continue reading Personalised TV Backed By EU Project

ITV recovered lost ground during September, increasing its average weekly share of viewing in all homes by 3.1% points to rise back above the 20% mark amid criticism over a reliance on poor quality programmes.The broadcaster’s increased total marks a healthy return following a dip in viewing during August. The increased viewing share will be… Continue reading Digital Television Round-Up – September 2004

Competition, falling prices and new regulations are set to spur on the number of high-definition television (HDTV) sets in US households over the next five years, according to a new report from Strategy Analytics. The report predicts that by the end of this year there will be 14 million HD enabled sets in US homes,… Continue reading HDTV To Reach 37 Million US Homes By 2008

The impact of personal video recorders (PVR) is expected to hit the UK and more specifically ITV the hardest, says a new report from Merrill Lynch, with television advertising expected to drop in Britain by nearly 4.0% by 2010. The PVR – Rise of The Machines report shows, PVR penetration in the UK is expected… Continue reading UK TV To Be Hit The Hardest By PVRs, Says Merrill Lynch