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During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival the BBC in the digital age. The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC

The internet and television have come out on top as the two top media choices for those aged 18 to 54, with well over two-thirds of people saying that they would choose these over radio, newspapers and magazines as forms of entertainment. The Online Publishers Association Generational Media Study was designed to examine how the… Continue reading Internet And Television Come Out As Top Media Choices

Freeview, the BBC backed free-to-air digital television service, will be the fastest growing platform until 2005, according to new research, however, this will not be enough to knock Sky from the top-spot as the most dominant force in the UK multichannel television market. Continental Research’s Autumn 2004 Digital TV Report said that over the next… Continue reading Sky On Track To Reach Murdoch’s Target Of 8m Homes By 2005

The number of people visiting the cinema is expected to grow by 3.1% to 8.5 billion this year, while box office admissions increase by 4.7% to $22.8 billion, says a new report from Informa Media Group. According to the 7th edition of the Global Film: Exhibition & Distribution report, the number of new blockbusters has… Continue reading Global Cinema Recovery Expected In 2004

The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia. The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to… Continue reading Older Viewers Embrace Multi-Channel Television

Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

ITV put in a relatively lacklustre performance last month with revenue dipping by 6% year on year to just over £105 million as it struggled in the face of increasingly tough competition.The latest agency estimates compiled by MediaTel Group reveal a disappointing performance for the UK’s largest commercial broadcaster, which was hard hit by the… Continue reading TV Market Round-Up – August 2004