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Digital terrestrial television (DTT) is set to reach nearly 55 million European Union households by 2009, according to a new report from Juniper Research. This represents 55% of all digital households and 30% of all TV households says the report and by the end of the decade this figure will rise even further as the… Continue reading DTT Set To Reach 55 Million EU Households

The popularity of Freeview, the free digital terrestrial television service backed by the BBC, shows no signs of slowing as latest figures show it now reaches an estimated 4 million homes. The continuing popularity of Freeview, which launched less than two years ago, means that BBC’s digital television channels, radio networks and interactive services are… Continue reading Freeview Reaches 4 Million UK Homes

By 2013, the number of multi-channel TV receivers in European homes is expected to double to 213 million, with almost half being digital terrestrial television (DTT) receivers, according to a new report from Euromedia. In 10 years time, 8.3 million subscribers will be generating an annual revenue of â‚Ź1.12 billion and using 102 million DTT… Continue reading DTT To Reach Half Of Europe’s Multi-Channel Homes By 2013

ITV1 saw its average share of weekly viewing in all homes dip by more than 2% points year on year during May to just under the 26% mark, amid fierce competition from commercial rivals Channel 4 and Five.The start of high-profile reality-TV shows Hell’s Kitchen at the end of May did little to boost ITV,… Continue reading Digital Television Round-Up – May 2004

Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Ad-Avoidance High Amongst Sky Plus Viewers

Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall

Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with TV, says a new report from Wanadoo. According to Wanadoo, its Fishbowl 2 survey is the UK’s largest ever media diary study. It asked 1000 people to record their media consumption over a two week period… Continue reading Broadband Internet ‘Eating Into TV Consumption’

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Channel 4 saw its average weekly share of viewing inch-up by 0.4% points year on year during April to 9.5% as the last series of hit American sitcom Friends continued to attract large audiences to the channel.The series reaches its finalé later this week and advertisers look set to pay up to £100,000 for a… Continue reading Digital Television Round-Up – April 2004

A new report from media research group, McKinsey, says that the European TV broadcast market could boost advertising revenues by up to â‚Ź375 million, if more programmes tied up with a short messaging service (SMS) to allow viewers to interact. The McKinsey study found that adding SMS interactivity to certain shows improved viewers’ loyalty and… Continue reading Mobile Phones Can Boost TV Advertising Revenue, Says McKinsey