The growth of Satellite revenues slowed in September, rising 12.5% year on year as the continued fragmentation of the market continues to place pressure on prices. The satellite market’s leading brand, BSkyB surprised the market in September with the announcement that Tony Ball would step down as chief executive.Channel’s 4 and Five put in a… Continue reading TV Market Round-Up – September 2003
Free digital television and radio service, Freeview, has celebrated its first year of sales by revealing that between 1.7 and 2.1 million households now receive the service. Since January this year sales of Freeview boxes have been running at an average of 100,000 per month, placing it amongst the fastest-growing consumer electronics product ever. The… Continue reading Freeview Celebrates First Birthday With Record Sales
The growth of non-terrestrial television channels continues to put pressure on the major terrestrial stations, with ITV in particular showing continued audience share declines. According to the latest Trends In Television report from the IPA, ITV’s share of viewing continues to inch downwards with a slight 0.4% points year on year drop to 23.2% in… Continue reading ITV’s Share Of Viewing Dips Again In Latest IPA Report
Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought
Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study. Together with the backing of the Association of National Advertisers, Advertising Age commissioned a survey of top US marketers that was carried out… Continue reading Network TV Fails To Deliver Proof Of ROI, Says Study
There is no prospect of a recovery in UK television advertising, at least in the short term, according to respected media consultant, John Billett. Speaking from the US where he is setting up an office to service “indigenous” clients, the chairman of media auditing firm Billetts said: “There isn’t going to be a renaissance in… Continue reading Billett Rules Out TV Ad Revival
Ongoing weakness in the local advertising market and difficult year on year comparisons have persuaded Merrill Lynch to cut its Q4 US radio and TV station growth estimates. Earlier this month, the broker lowered its 2003 spot radio growth forecast from 2.8% to 2.5% on the basis of local advertising softness (see Top Broker Trims… Continue reading US Broadcast Advertising Remains Off The Pace
Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. Television In Asia Pacific To 2012 reflects on the growth of TV advertising and subscription revenues in the region and foretells a bright future for a number… Continue reading Television Fortunes Rising In The East
BARB has announced that Bjarne Thelin, director of planning at Carlton Television, will replace Caroline McDevitt as chief executive of the audience research body early next year.McDevitt, who has held the chief executive’s position for five years, announced she was standing down in July, after overseeing the implementation of a new television audience measurement system… Continue reading BARB Appoints Thelin As New Chief Executive
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service.The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards the… Continue reading BSkyB Launches £20 Million Campaign To Promote Sky Plus
