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By 2006, Europe is expected to overtake the United States to become the largest digital TV market in the world and by 2008, household penetration is expected to hit a staggering 89 million. The Digital TV Markets 2004 report from Datamonitor says, following initial disappointing growth levels in Europe, digital subscriber figures in this region… Continue reading Europe Set To Lead Digital TV Market By 2006

Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV

Nearly half of digital video recorder (DVR) users delay watching programmes live but instead record these with the aim of saving precious time by skipping through TV advertisements, effectively telling advertisers ‘don’t waste my time’ says Lyra Research. A recent survey from the technology information company revealed that TV delayed viewing for 43% of DVR… Continue reading DVR Users Avoid Advertisements To Save Time

Following several recent turnarounds on the outlook of radio advertising revenue, Merrill Lynch has today announced that it has also revisited the US TV revenue forecast and now expects this to outperform all previous predictions to grow by 8.3% this year. The global analyst group said, several factors contributed to its boost in confidence, including… Continue reading US Political Spending Boosts The TV Outlook At Merrill

Although the number of video-on-demand (VOD) users continues to rise, a new report from In-stat/MDR says, consumer interest remains lukewarm due to pricing and content concerns. A recent survey from the research group revealed that although 80% of US households were familiar with VOD services, the take-up rate was only 8%. In-stat said that this… Continue reading VOD Interest Lukewarm But Uptake To Soar By 2008

A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009

The future of free-to-air (FTA) television may find itself in trouble after 2014, as competition from other forms of information and entertainment technology hots up, says a report from research and consultancy group, Paul Budde Communication. According to the report, FTA television can easily survive the next ten years but its future after that is… Continue reading Free-To-Air TV Set To Hit Troubled Times

High-tech market research firm, In-Stat/MDR, projects that PC-TV tuner products and digital terrestrial set top boxes will generate more than $3.8 billion worldwide by 2008. PC-TV tuners are key components in the rapidly emerging market of entertainment PCs, says the report. These allow users to tune-in television programs and then capture, store, manage and distribute… Continue reading PC-TV Tuners And Digital Set Top Boxes To Generate $3.8 Billion By 2008

Advertising in the Americas is expected to remain as the main source of television revenue until 2012, when it is predicted to be generating a revenue of over $101 million, says a new report from ZenithOptimedia. Between 2000 and 2001, television advertising revenue fell for the first time in over ten years from $63,220 million… Continue reading TV Advertising In America To Remain Strong Until 2012

Total terrestrial television revenue jumped up by almost 7% year on year during May to just under the £250 million mark as the sector displayed further signs of emerging from the downturn.The latest agency estimates compiled by MediaTel Group reveal a strong performance for ITV, which enjoyed a 5.2% increase during the same period to… Continue reading TV Market Round-Up May 2004