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The second half of 2003 promises to be as difficult for ITV as the first, with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading INSIGHTanalysis: ITV Treads Water In Difficult Seas

With telecoms firms and IPTV providers stepping up their efforts to deploy video services, IP/DSL set top boxes are set to move from being niche products to become mass-produced devices. A new report from InStat/MDR claims that while cost is a barrier to takeup of of IP/DSL units, ASPs are declining every year. Increased shipments… Continue reading IP/DSL Set Top Boxes Here To Stay, Says InStat/MDR

Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005

A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market. As part of State of Broadband Urban Markets IV, a survey of 2,000 consumers and around 50 cable operators in… Continue reading Urban TV Audiences Willing To Go Digital

Lower retail prices and the increase in digital content are set to boost demand for integrated digital televisions (iDTVs) and high-definition TVs (HDTVs), according to a new report from IMS Research. Consumer take-up of iDTVs, which are capable of receiving digital programming without a separate set-top box, has had a slow start, says IMS. High… Continue reading Demand For Integrated Digital TV Sets To Rise, Says IMS

ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic

Multichannel television commanded a greater share of viewing than ITV1 in Q2 for the first time in a quarterly period, according to the latest IPA Trends In Television report. The figures show that multichannel stations took a 23.9% share of all viewing across Q2, whilst ITV1 dipped to 23.6% – its lowest figure on the… Continue reading Multichannel Passes ITV1 In Q2 Share Of Viewing

There is little doubt that awareness and availability of video on-demand services is rising but the technology is still a long way from achieving widespread consumer acceptance. A recent US study from Leichtman Research Group determined that 80% of cable subscribers have heard of video on-demand but many are unaware that it is available in… Continue reading Consumers Remain Unconvinced By Video On-Demand

There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation