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Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Channel 4 saw its average weekly share of viewing inch-up by 0.4% points year on year during April to 9.5% as the last series of hit American sitcom Friends continued to attract large audiences to the channel.The series reaches its finalé later this week and advertisers look set to pay up to £100,000 for a… Continue reading Digital Television Round-Up – April 2004

A new report from media research group, McKinsey, says that the European TV broadcast market could boost advertising revenues by up to â‚Ź375 million, if more programmes tied up with a short messaging service (SMS) to allow viewers to interact. The McKinsey study found that adding SMS interactivity to certain shows improved viewers’ loyalty and… Continue reading Mobile Phones Can Boost TV Advertising Revenue, Says McKinsey

Instore TV improves the customer shopping experience and increases retailer turnover by at least 1.5%, says a new study from How And Why. The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is a positive link… Continue reading Instore TV Improves Turnover By At Least 1.5%

Total terrestrial television revenue increased by a healthy 3.4% year on year during April to just under the £238 million mark as the Easter break helped to attract advertisers to the small screen.The latest agency estimates compiled by MediaTel Group reveal a positive performance for each of the UK’s terrestrial broadcasters, with ITV seeing revenue… Continue reading TV Market Round-Up – April 2004

The average quarter-hour TV audience in the US increases by 4% when out of home viewing is included, says a new report from The Total TV Audience Monitor. The study is designed to capture all TV viewing no matter where it takes place. Out of home viewing figures can be difficult to capture, as this… Continue reading TV Audience Grows As Out Of Home Viewers Counted

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age.The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the company’s… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

The TV advertising industry needs a breakthrough to equal the magnitude of the digital video recorder (DVR), says Lyra Research. After analysing the US survey, DVR Love: Digital Video Recorder Users, Steve Hoffenberg, a researcher at Lyra said: “We consider the DVR to be a rare, genuine breakthrough product that will significantly impact people’s lives.… Continue reading TV Advertising Needs Breakthrough To Rival DVRs

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue. The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

Analogue switch-off by 2010 is extremely unlikely, says a new report from Informa Media Group. The report, Digital TV – Fourth Edition says, the switch to digital looks doubtful and is unlikely to take place in any of the 43 countries covered in the report by 2010. Informa predicts that digital TV (DTV) will reach… Continue reading Analogue Switch Off Extremely Unlikely By 2010 Says Informa