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After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report

ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4% points, according to figures from BARB. ITV1’s average share of all TV viewing was 24.1% in 2002, down from 26.7% in 2001. Its primary rival, BBC1, saw its share fall by… Continue reading INSIGHTanalysis: ITV1 Share Further Eroded In 2002

December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase by 1.2% year on year. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost, bringing revenue to just below £47 million. However, things were… Continue reading TV Market Round-Up – December 2002

Digital TV homes in the UK have, on average, 3.1 sets, making the country more ‘television-centric’ than the US, says a report in New Media Markets. The research, carried out by consultants Understanding & Solutions in association with BBC Worldwide, found that there are 2.9 sets in the average US digital household while French digital… Continue reading UK Is More ‘Television-Centric’ Than US, Says Study

Broadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduced customer churn. According to a new report from Allied Business Intelligence (ABI), set-top box (STB) equipment is increasingly equipped with advanced features, such as PVR (personal video… Continue reading Multi-Feature Broadband Boxes Coming To The Living Room

More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today. The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two… Continue reading Freeview Shifts 300,000 Adapters In First Two Months

Lower income households in the US watch more television than higher income brackets, according to new research from the Yankee Group, which shows that homes earning $35,000 a year or less have their televisions turned on for an average of six hours and twelve minutes per day. However, in homes with the same income, but… Continue reading Low Income US Homes Watch Most TV, Finds Yankee Group

ITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts. The dip is partly due to advertisers’ reluctance to spend whilst there are large uncertainties over the short-term future of consumer spend. However, the ‘great irony’, as Merrill points out,… Continue reading ITV Revenues Drop As Audiences Improve

In 2004, cable companies face a tough climate with rising competition but the industry as a whole is in a healthier state than last year and should benefit from increased uptake of new services. Research by technology consultants Ovum suggests that broadband remains a key growth area. Cable has little competition from infrastructure-based operators in… Continue reading Cable Firms To Extend Their Clout

Analysis of the latest TV revenues for November reveals another encouraging period for UK terrestrial TV, which experienced a 7.2% year on year increase in revenue during the month. Channel Five, which is rumoured to be considering Flextech’s Jane Lighting as a replacement for Dawn Airey (see Flextech Boss Tipped To Succeed Airey At Channel… Continue reading TV Market Round-Up November 2002