During last week’s IBC UK Digital TV conference (see Newsline), Dermot Nolan, a director from the media consultancy TBS, was determined to highlight the pitfalls of digital television (DTV), and to eliminate any industry illusions surrounding the new television medium.According to projections produced by TBS, digital television has so far underperformed and the UK is… Continue reading ‘Don’t Believe The Hype Of Digital TV’ Says Media Consultancy
Now the digital revolution has begun, the task facing its proponents is in persuading the consumer of the merits of multi-channel, digital television (DTV). This was the theme of the morning session on the first day of the IBC UK Digital TV Conference in London. Chaired by Mathew Horsman, the charismatic American media analyst, speakers… Continue reading IBC UK Digital TV Conference – Persuading The Customer
Ten years ago to the day, Rupert Murdoch’s Sky TV launched its service in the UK on the Astra satellite with a four channel network. Today, Sky has grown to become one of the biggest players in the global media playground, being the first to provide consumers with the opportunity of multichannel TV. Today, from… Continue reading 10 Years Of Sky
The much-heralded and long-awaited television revolution begins tomorrow with the launch of Sky Digital’s 80-channel satellite TV service. Following hot on the heels of Sky’s digital satellite service comes digital terrestrial TV (DTT) in the form of ONdigital – a company owned by ITV franchise holders, Carlton and Granada. Cable & Wireless Communications joins the… Continue reading Television’s Digital Future
ISBA has said that it is “disappointed” with the ITC’s decision not to extend the amount of advertising minutage on commercial TV (see ITC Rejects Extra Minutage Proposal). The advertiser organisation believes that its submission, which ran to over sixty pages, actually called for “little more than the regulatory formalisation of what is already widespread… Continue reading Industry Reacts To ITC Minutage Decision
The broadcasting industry’s most influential people spoke at the Institute Of Economic Affairs, Future of UK Broadcasting conference yesterday.Chris Smith, the heritage secretary, gave the key-note speech. He emphasised his commitment to public service broadcasting for the BBC, ITV and Channel 4. He conceded that ITV was gradually consolidating and he predicted that within a… Continue reading The Heritage Secretary Speaks Out On The Future Of UK TV
