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Net advertising revenue (NAR) for the UK television sector declined by 7.2% in 2002, according to figures in the Independent Television Commission‘s annual report, released today. The report shows that NAR fell from 2001’s £3.5 billion to £3.2 billion last year. In “stark contrast” to the commerical sector, which suffered at the hands of the… Continue reading TV Net Ad Revenue Drops 7% In 2002, Says ITC Report

New research from Leichtman Research Group finds that consumers in the US have yet to embrace digital video recorder (DVR) technology, with just 1% of cable and satellite subscribers owning a DVR. DVRs are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would… Continue reading US Viewers Turned Off To Digital Video Recorders, Finds Leichtman

UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia

Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant

ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate. Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV… Continue reading ITV Advertising Forecasts From Merrill Lynch

February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year to just above £183 million. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4… Continue reading TV Market Round-Up – February 2003

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM). The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns. Channel… Continue reading TV Is Cost-Effective In Building Brand Awareness

Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV

Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December. According to European Television –… Continue reading European Digital Penetration To Reach 40% In 2010

The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s Royal Television Society Dinner in London. In… Continue reading Black Tidings For Advanced Television Sector