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Interim results released by French broadcaster TF1 today show a deteriorating outlook for the second half of the year. The company is now expecting a 3-5% decline in advertising revenues for the whole of 2001. Given that there was a 0.2% growth at the interim stage, this implies a fall in ad revenues of between… Continue reading European Broadcasters’ Outlook Slumps As Ad Visibility Remains Poor

Merrill Lynch has this morning downgraded its advertising forecasts for ITV companies Carlton Communications and Granada, causing stock in each to fall during the morning’s trading. Carlton was down 14p at 229p by 11:00am and Granada, after an earlier fall, had regained its opening price of 113ÂÂźp by this same time. “The woeful performance in… Continue reading Brokers Cut Carlton And Granada Forecasts Following Ad Deterioration

Interactive television retail (tRetail or t-commerce) is in trouble in the UK, according to a new report from Forrester Research. The company says that return on investment (ROI) is currently a distant possibility and that dozens of retailers are chasing tiny revenues. Rather than struggle on, retailers must reassess their opportunities now – the majority… Continue reading UK TV Retail Is Struggling According To Forrester

The growth of digital TV has been impressive, from a standing start at the end of 1998 to 5.5m Sky Digital subscribers and 1.1m ITV Digital subscribers by June this year. Sky has pulled ahead of its Granada/Carlton owned rival, but progress for both has been steady. Jupiter MMXI recently predicted that over 50% of… Continue reading Insight Analysis: Our Digital Future

New figures from BARB show that non-terrestrial channels once again saw year on year increases in viewing share in all homes. The ‘others’ category rose from an average of just over 18% to a 22% share of viewing.Meanwhile, the commercial terrestrial channels Channel 4 and ITV suffered significant falls in viewing share year on year.… Continue reading Digital Viewing Round Up – August 2001

The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB). The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services. The… Continue reading 10 Million UK Homes Have Multi-Channel TV

Almost three-quarters of US consumers are yet to be convinced by the merits of digital television, according to a study from Statistical Research (SRI), released last week. The findings of the American public’s views are slightly contradictory: on the one hand almost 75% believe that DTV is not the ‘indispensable enhancement the industry believes it… Continue reading iTV Must Produce Useful Services If Consumer Interest Is To Grow

Video on-demand services (VOD) will reach more than 8.5 million people across Europe and generate revenue of up to $2.5 billion by 2006, according to analysts at marketing research firm, Frost & Sullivan. In a report released this month, Frost & Sullivan claims that the lure of the ‘vast new marketplace’ will lead an increasing… Continue reading European Video On-Demand To Reach 8.5m People By 2006

The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While

The late start to the ad-buying period for the 2001-2002 US television season is starting to cause concern for the TV networks, according to an article in the US’ Mediaweek yesterday. The site reports that with only three weeks before the start of the season advertisers have placed formal orders for only around a third… Continue reading US TV Networks Suffer Very Low Pre-Season Ad Bookings