Analysis of the latest TV revenue figures for September reveal an over-all year on year increase of 7.3% for the UK’s main terrestrial channels. Increases were seen across the board, but the sector’s biggest riser year-on-year was Channel 5. The channel is fast emerging as a major player in the advertising arena, with the launch… Continue reading TV Market Round-Up – September 2002
After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK. The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the… Continue reading Television Advertising On The Up Despite ITV Troubles
ITV’s ad revenue growth in 2003 is expected to be just 0.5% in a market up by 3.3%, according to Merrill Lynch forecasts. The discrepancy between the two figures is a result of ITV’s loss of market share during year-end negotiations, due to falling viewing figures over the last year (see ITV Shows Autumn Pick-Up… Continue reading ITV Ad Revenue Monthly Forecasts From Merrill Lynch
The number of digital TV homes in the leading seven countries will double in the next six years, according to a new report from Informa Media Group. Digital Broadcasting Revolution – Fifth Edition claims that the top countries accounted for a total of 56 million digital homes at the end of 2001. This is set… Continue reading Digital TV Set For Take Off In Major Markets
Although there are only a small number of products on the market, advanced set-top boxes have the potential to significantly enhance our viewing and online experiences. A new report from Strategy Analytics claims that sales of these boxes, known as “thick clients” will reach 33.5 million by 2008. The report, entitled Set-Top Box Evolution: From… Continue reading Advanced Set-Top Boxes To Inspire Satellite Sector
Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts
ITV viewing figures are improving ‘significantly’ during the autumn season and are now tracking flat compared with last year, according to analysts at Merrill Lynch. In August, ITV1’s share of viewing was 23.7%, a year on year decline of 1.1% points, but a rise from July’s low of 22.4%. BBC1 remained virtually flat both year… Continue reading ITV Shows Autumn Pick-Up In Viewing And Revenue
A new study from Forrester Research has cast doubt on the profitability of digital terrestrial television (DTT) and advised European politicians to allow market forces to dictate the analogue switch-off date. “Governments and public broadcasters across the EU remain gung-ho about the public utility and commercial prospects of DTT,” said Forrester analyst Hellen K. Omwando.… Continue reading Governments Should Bow To Consumer Demand On DTT, Says Report
Digital Video Recorders (DVRs), which were heralded as a revolutionary innovation in the media marketplace, have failed to win over the American public, according to a new report from The Yankee Group. Research shows that only 1.8 million US households will have DVRs by the end of the year although this is set to increase… Continue reading DVRs Fail To Live Up To The Hype
One in four households will not be able to receive digital terrestrial television (DTT) when the BBC launches its new Freeview service later this month. The BBC, which is launching the service in conjunction with BSkyB and Crown Castle, said that universal coverage will only be possible when the signal is strengthened in four years… Continue reading One In Four Households Will Not Receive Freeview
