More Tv articles

More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today. The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two… Continue reading Freeview Shifts 300,000 Adapters In First Two Months

Lower income households in the US watch more television than higher income brackets, according to new research from the Yankee Group, which shows that homes earning $35,000 a year or less have their televisions turned on for an average of six hours and twelve minutes per day. However, in homes with the same income, but… Continue reading Low Income US Homes Watch Most TV, Finds Yankee Group

ITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts. The dip is partly due to advertisers’ reluctance to spend whilst there are large uncertainties over the short-term future of consumer spend. However, the ‘great irony’, as Merrill points out,… Continue reading ITV Revenues Drop As Audiences Improve

In 2004, cable companies face a tough climate with rising competition but the industry as a whole is in a healthier state than last year and should benefit from increased uptake of new services. Research by technology consultants Ovum suggests that broadband remains a key growth area. Cable has little competition from infrastructure-based operators in… Continue reading Cable Firms To Extend Their Clout

Analysis of the latest TV revenues for November reveals another encouraging period for UK terrestrial TV, which experienced a 7.2% year on year increase in revenue during the month. Channel Five, which is rumoured to be considering Flextech’s Jane Lighting as a replacement for Dawn Airey (see Flextech Boss Tipped To Succeed Airey At Channel… Continue reading TV Market Round-Up November 2002

UK television advertising revenue will grow by 4% this year, in a total market up by 4%-5%, according to new forecasts from media audit consultancy, Billetts. A pick-up in spend that began in Q4 2002 is expected to continue into this year and overall growth is forecast to be the same this year as last,… Continue reading UK TV Revenue To Grow 4% In 2003, Says Billetts

The high costs of technology and ongoing content issues will ensure that video-on-demand (VOD) does not take off in Europe until 2005. That is the conclusion of a new report from Forrester Research as reported on Europemedia. VOD is seen as the next logical progression of the television experience but there has been a bitter… Continue reading European VOD Revolution On Hold, Says Forrester

Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003

ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts

The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off