More Tv articles

Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies. The Go Digital study found that before the trial approximately one fifth of participants said they were not interested in receiving DTV; after the trial, 68%… Continue reading Reluctant Viewers Turn To Digital TV After Free Trial

Worldwide growth of digital set-top boxes for cable, DTH and DTT platforms will approach 30 million new units in 2005. This is according to a new report from the Multimedia Research Group (MRG). The study, entitled Home Gateway Report: Worldwide Multi-Carrier Digital Settop & Services Analysis & Forecast examines the impact of emerging technologies and… Continue reading Global Set-Top Box Sales To Top $7m In 2005

The UK government is considering making changes to planning regulations that apply to satellite equipment and antennae in order to boost take-up of digital television and broadband internet across England. The Office of the Deputy Prime Minister has launched a consultation in which members of the public, industry figures, local government and special interest groups… Continue reading Satellite Dish Regulations Come Under Scrutiny

Net advertising revenue (NAR) for the UK television sector declined by 7.2% in 2002, according to figures in the Independent Television Commission‘s annual report, released today. The report shows that NAR fell from 2001’s £3.5 billion to £3.2 billion last year. In “stark contrast” to the commerical sector, which suffered at the hands of the… Continue reading TV Net Ad Revenue Drops 7% In 2002, Says ITC Report

New research from Leichtman Research Group finds that consumers in the US have yet to embrace digital video recorder (DVR) technology, with just 1% of cable and satellite subscribers owning a DVR. DVRs are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would… Continue reading US Viewers Turned Off To Digital Video Recorders, Finds Leichtman

UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia

Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant

ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate. Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV… Continue reading ITV Advertising Forecasts From Merrill Lynch

February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year to just above £183 million. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4… Continue reading TV Market Round-Up – February 2003

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM). The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns. Channel… Continue reading TV Is Cost-Effective In Building Brand Awareness