BARB has announced that Bjarne Thelin, director of planning at Carlton Television, will replace Caroline McDevitt as chief executive of the audience research body early next year.McDevitt, who has held the chief executive’s position for five years, announced she was standing down in July, after overseeing the implementation of a new television audience measurement system… Continue reading BARB Appoints Thelin As New Chief Executive
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service.The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards the… Continue reading BSkyB Launches £20 Million Campaign To Promote Sky Plus
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service. The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards… Continue reading BSkyB Goes All Out To Promote Sky Plus
Internet users now spend more time online than watching television, according to new research commissioned by the recently launched BT Yahoo! Broadband service. The NOP survey makes grim reading for TV advertising sales chiefs by revealing that the average internet user now spends 3.5 hours a day online, compared to just 2.8 hours watching television.… Continue reading Consumers Are Spending More Time Online, Says Study
The market for cable set-top boxes will be flat for the second year running in 2003, according to new research from In-Stat/MDR. The report, As Demand Stays Flat, Cable Set-Top Boxes Evolve claims that demand for digital cable receivers remains soft as cable TV operators continue to reduce their capital expenditures. Global set-top box unit… Continue reading Cable Set-Top Box Sales To Remain Flat, Says InStat/MDR
ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV
BT group has signed a joint marketing agreement with Freeview, the free-to-air digital television service, and has plans to enter the pay-per-view TV market, according to reports this week. The telecoms giant, which already has a similar deal with BSkyB, will be selling set-top boxes on the BT website. Regular Freeview receivers offering the 30+… Continue reading BT To Sell Freeview Digital TV Boxes
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts. Figures from Morgan Stanley, Lehman Brothers and ZenithOptimedia were compiled by the Competition Commission in its… Continue reading UK Television Platform Penetration Forecasts
Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge (see ITV Cleared To Merge With Sales Houses Intact). With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from… Continue reading INSIGHTanalysis: What Next For One ITV?
The forced divestment of Carlton & Granada’s sales houses would render the ITV merger ineffective, according to analysis by Lehman Brothers. Trade and Industry Secretary, Patricia Hewitt is due to announce her decision on the merger this week (see Carlton & Granada Await Merger Decision). This follows an exhaustive Competition Commission investigation into the likely… Continue reading Sales House Issue Is Key To Success Of ITV Merger
