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This year will witness the start of a ‘massive expansion’ in the growth of digital television (DTV) in the Asia Pacific region, with growth forecast to be 57% over 2001, reaching 7.9 million homes. These figures come from a new report from Informa Media Group, produced in association the Cable & Satellite Broadcasting Association (CASBAA).… Continue reading Asia-Pacific Digital Television Forecasts From Informa Media

Television provided via the internet, whilst still largely in the planning stages, could become a significant entertainment platform in the second half of the decade, according to a new report from Strategy Analytics. A global survey of over 30 commercial and planned internet protocol television (IPTV) systems, shows that Asia-Pacific and Europe are likely to… Continue reading Internet-Delivered TV Set To Grow, Says Strategy Analytics

At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption

At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester

UK television is currently undergoing fundamental change as it is forced to react to the advance of technology and twenty-first century viewing habits. Predicting the future is no easy task but a new report has outlined some of the challenges faced by the industry and speculates on how the broadcasting landscape will look in the… Continue reading Insight Analysis: TV Industry Looks To The Future

ITV’s troubles will continue into 2003 and the channel faces a battle to convince advertisers to part with their cash, according to a report in the Independent On Sunday. Carlton and Granada are currently negotiating with media-buying agencies to determine how much advertising spend they will receive next year. The two companies have witnessed revenues… Continue reading Tough Times Ahead For ITV Companies

Freeview could be facing an uphill struggle to attract audiences with research showing that only 5% of households plan to switch to digital TV in the next twelve months. The latest DART survey from Ipsos-RSL suggests that 47% of adults are unaware of the concept of free-to-view TV. This low awareness extends to the low-cost… Continue reading Freeview Could Face An Uphill Struggle

New research unveiled at the Easy TV Event, organised by the ITC in association with the Consumers Association and the Design Council, has recommended a more user-centred approach to the design of digital television. The Easy TV Event, which is part of an ongoing initiative to promote the need for easier to use digital television… Continue reading Digital TV Urged To Be More User Friendly

BSkyB’s increasingly dominant position in the UK pay-television market looks all set to strengthen, as this Friday’s first quarter results are forecast to show a net rise in subscribers of 205,000 (see Good Growth Expected In Sky’s Q1 Results). This will take the number of customers to its digital satellite service to 6.3 million. If… Continue reading BSkyB Takes Increasingly Dominant Position In UK Pay-TV Market

Although consumer take-up of video-on-demand (VOD) has been limited so far, cable companies are eager to promote the technology and a new study from The Yankee Group estimates that revenues will total $2.8 billion in 2006. The report, Video-on-Demand: Sustained MSO Commitment Drives Rapid Growth, claims that the leading cable operators have been swift to… Continue reading Cable Operators Throw Weight Behind VOD