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Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003

ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts

The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off

The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002

The runaway success of Freeview showed no signs of slowing in the run up to Christmas with sales of set top decoder boxes running at more than 200,000 during December. Estimates show that the increased demand for Freeview over the festive period has pushed the number of UK digital terrestrial viewers towards the 2.5 million… Continue reading Freeview Sales Soar In Run Up To Christmas

A couple of years ago the promise of a ‘convergence’ of traditional media content with that of the internet and interactive media was the holy grail for many media corporations. Indeed, Time Warner and AOL forged their record-breaking merger largely on the promise of a global, fully ‘converged’ 21st century media empire. Things have so… Continue reading Has There Been A U-Turn On The Global Media Strategy?

ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch

The number of multi-channel television subscribers in the UK increased by 2.8% between Q2 and Q3 this year, with the growth largely driven by BSkyB, according to the latest statistics from the Independent Television Commission (ITC). More than 11 million households are now multi-channel, with penetration rising from 43.8% in Q2 to 45.0% in Q3.… Continue reading UK Multi-Channel TV Sector Grows By 2.8% In Third Quarter

The number of multi-channel television subscribers in the UK increased by 2.8% between Q2 and Q3 this year, with the growth largely driven by BSkyB, according to the latest statistics from the Independent Television Commission (ITC).More than 11 million households are now multi-channel, with penetration rising from 43.8% in Q2 to 45.0% in Q3. Overall… Continue reading ITC Cable Statistics Q3 2002

Freeview could face an uphill struggle over the next year as it competes for audience share with Sky and cable digital services, according to new research from BMRB. The figures show that only 9% of those without digital TV said they would be very interested in buying a £99 set-top box to receive Freeview next… Continue reading Only One In Ten Very Interested In Freeview