The large television audiences gained by international football matches and competitions are a key bargaining tool for commercial TV networks to squeeze more revenue out of advertisers. Top home nation games can achieve by far the highest viewing figures of the whole year’s schedule, with an audience that is larger than average across the men,… Continue reading Feature: Advertisers Line Up As Euro 2000 Kicks Off
These forecasts see Commercial Radio growing at twice the rate of other media in 2000, at 12%. The effect of these growth rates would give Commercial Radio a 6.2% share for 2000. Of the other media, Television at 6% is predicted to fare better than the average 5%, while the Press and Cinema would lose… Continue reading CIA MediaLab/Admap Forecasts
Can ITV Sustain Revenues With Rising Prices? Advertising revenue figures for 1999 released by CIA Medialab show that year on year TV advertising revenue has grown by 5%, to nearly £3.6bn. Sky enjoyed the largest percentage increases, with Sky News rising from £20m of ad revenue in 1998 to nearly £29m last year, an increase… Continue reading Can ITV Sustain Revenues With Rising Prices?
Revenue Total terrestrial revenue (including GMTV) rose by 17.4% year on year to reach £273.5 million, according to agency estimates. Of this, ITV’s revenue rose 19.4% to £193 million; Channel 4’s grew by 10.8% to £56.3 million and Channel 5 saw its revenue rise by 19.4% to £18.3 million.Revenue at breakfast franchise GMTV grew 11.7%… Continue reading TV Market Round-Up – April 2000
Programmes Man United’s disastrous Champions League match against Real Madrid proved, that while they may be the team that everyone loves to hate, they can still pull in big ratings for televised football. The second leg quarter-final match, which finished 3-2 to Real Madrid, attracted an audience of 9.83 million (with a consolidated viewing share… Continue reading TV Viewing Round Up – April 2000
On Wednesday next week the ITV Network is to hand over a set of proposals to the Independent Television Commission (ITC) outlining a strategy to boost its ailing news programme audiences. Of particular concern to the television watchdog are the falling viewing figures for ITV’s regional news bulletins which, on aggregate, have seen audiences drop… Continue reading Feature: Regional Programming Suffers From ITV Scheduling Changes
Digital television is gradually building its presence in the UK, having attracted more than three million customers across the terrestrial, satellite and cable platforms. BSkyB became the first company to roll out a digital TV service commercially when Sky Digital launched in October 1998; digital terrestrial followed in November with the arrival of ONdigital and… Continue reading Feature: Terrestrial Stations Lose Out As Digital Gains Ground
Revenue Total terrestrial television revenue (including GMTV) rose by 9.9% year on year to reach £250.5 million, according to agency estimates. Of this, ITV’s revenue rose 9.3% to £174 million; Channel 4’s grew by 10.8% to £54.3 million and Channel 5 saw revenue rise by 15.5% to reach £17.2 million.Revenue at breakfast franchise GMTV grew… Continue reading TV Market Round-Up – March 2000
Programmes This month was a pretty sparse one for top notch programmes, with BBC1’s Monarch of the Glen proving to be one of the few successful new television series. Viewing figures for the rural drama hovered around the 8 million mark throughout March, with consolidated share of viewing around 30%. The good performance of the… Continue reading TV Viewing Round Up – March 2000
Revenue Total terrestrial revenue for February 2000 (including GMTV) came in at £221 million, according to agency estimates. Of this, revenue for the ITV Network rose 7.7% compared to February 1999, taking a total £152 million for the month; Channel 4 took £48 million, an increase of 7.5%, and Channel 5 saw its ad revenue… Continue reading TV Market Round Up – February 2000
