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Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”. “Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst… Continue reading Enhanced TV Is Key To Networks’ Survival, Says Forrester

The UK’s digital television industry is now the most developed in the world; so much so, that BSkyB has recently committed to switching off its analogue broadcast altogether sometime this summer. Not bad considering the service has only been running for two and a half years. Sky Digital now has 5.4 million subscribers and is… Continue reading Insight Analysis: Is The UK Turned On By Digital?

RevenueIn a year on year analysis total terrestrial TV revenue fell 13.8% during April. Worst hit was ITV, which saw its revenue drop over £40m to £156.5m compared to the same period in 2000, a fall of 18.9%. Least affected was Channel 4, which only fell 1.1%.Satellite revenues went up, as the non-terrestrial channels continue… Continue reading TV Market Round-Up – April 2001

Programmes EastEnders managed to gain the top rated programme spot again in April, as the Phil Mitchell shooting storyline garnered an audience of 20m on Thursday 5 April. Coronation Street fought back during the rest of the month, managing to top the weekly chart each week from then on, but with audiences barely reaching the… Continue reading TV Viewing Round Up – April 2001

According the first National Internet Study by Scarborough Research, 23% of online consumers said that they watch less television now than they did before they started using the internet. Although 50% of internet users reported that a tv was on in the room where the internet was used most often and 91% said that they… Continue reading TV Viewing In Decline As Net Popularity Increases

April’s digital TV viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing from 16.5% to 19.2% year on year. BBC1 also managed an increase, up from from 26.3% in April 2000 to 26.5 in April this year. The largest loss in viewing share was at BBC2 which dropped from an… Continue reading Digital Television Round-Up – April 2001

Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation

European interactive television (iTV) penetration is to reach 44% of households by 2007, up from just 11% currently, according to a new report from Forrester Research. Forrester says that four countries will drive iTV growth, with the UK taking 45% of Europe’s iTV penetration, whilst France, Spain, and Italy will share 44%. The rest of… Continue reading European Interactive TV Penetration To Hit 44% By 2007

Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey

ONdigital is expected to announce a growth of 70,000 customers when it unveils its Q1 2001 subscriber figures this week. This is down on the 121,000 new customers it signed up in the first quarter last year. The slowing growth is mainly the result of churn – the number of customers leaving the ONdigital service.… Continue reading ONdigital Subs Growth Hampered By High Churn