Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought.
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Barb’s latest audience data showed a plateau in UK households with one or multiple streaming subscriptions.
“People primarily like to watch television about their own communities,” David Abraham told The Media Leader when pressed about whether Channel 4’s remit needs to change to compete with streaming giants.
Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.
From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.
A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.
Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers.
With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.
Former Warner Bros Discovery executive Priya Dogra will join next month.
Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.