More Tv articles

In brief: Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable. 

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

Director-general Tim Davie creates a “toxic culture of fear and paranoia” in BBC Classical Music. But BBC bosses before Davie have been just as savage.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.

Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.

A review of the BBC’s social media guidelines is a significant move, as long as it is truly independent and knowledgeable people are involved.

Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.