More Tv articles

Watch: Toyota and Allianz’s sponsorship idents for the competition will have accessibility features “baked in”.

Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.  

Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.

Gowen has worked at Reach Solutions, ITV and Channel 4.

Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.

Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that. 

Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.

Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.

Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.

A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.