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ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

The company plans to launch more channels in more genres this year.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay. 

Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.

Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.