Interview: Neil Mortensen, ITV’s director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.
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In brief: ITV has hired Film & TV Charity CEO Alex Pumfrey as director of strategic partnerships.
The recent changing of the guard among radio hosts doesn’t bode well for show quality.
In brief: TalkTV has extended its streaming options with a free ad-supported channel on ad-supported video-on-demand service Amazon Freevee.
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV’s CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
Broadcasters are losing billions as they invest in the future of TV. Our analysis shows that real losses are likely to be even larger than the companies have reported thus far.
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.