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The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.

Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.

Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.