Streaming sports presents a lucrative opportunity for direct-to-consumer services, but they must overcome challenges like ad experience and brand safety to achieve the highest CPMs.
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Analysis: Coming late to the party may be fashionable but it’s costly.
Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’
Feature: What sorts of YouTube content are ‘fit for TV’? Barb Audiences assembled a panel of industry experts to decide.
Analysis: Today’s announcement, that Sky will trial self-service access for Sky content on ITV’s VOD ad platform, opens an important new chapter in UK TV’s collaboration story.
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).
“This is the worst advertising recession we’ve seen since the global financial crisis [in 2008],” ITV CEO Carolyn McCall has warned after the UK’s biggest commercial broadcaster suffered a double-digit drop in ad revenue.
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.
A thorough review of the BBC’s licence fee is necessary, but it must consider that such a fee, perhaps turned into a household charge, may be the least-bad option.