TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
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Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.
Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
Stephen Arnell offers his reactions to some of the biggest announcements and goings-on at last month’s Edinburgh TV Festival, and explains why it doesn’t appear to bode all that well for the future of British TV.
Let’s fix the broken business model of streaming to ensure that creativity and commerciality can thrive together and entertain us with the best content possible.
Samsung Ads Europe’s head of international agencies shares who her first media lunch was with and her most embarrassing professional moment which means she has never been late to meetings since.
ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.
This year’s Rising Star from the Mediatel Media Research Awards, Katya Des-Etages, shares her perspective on why research matters, her mission to improve inclusion and how industry accolades benefit everyone.
UKTV has launched its first free ad-supported streaming TV (FAST) channels on Samsung TV Plus and Pluto TV.
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app.