Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
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The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
We must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this.
With the election now likely to be in November, some important pending legislations that could benefit the media industry still stand a chance.
Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.