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Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.

When someone with expert knowledge is given the time and space in the media to communicate that knowledge to society as a whole, we all reap the benefits.

The TV network’s commercial director shares her death row meal and her greatest achievement.

Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor. 

Political polls provide good fodder, but what degree of prominence should right-wing media organisations give to results that run counter to the direction they want the election and the country to go?

Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.

A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.

Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought.

Barb’s latest audience data showed a plateau in UK households with one or multiple streaming subscriptions.

“People primarily like to watch television about their own communities,” David Abraham told The Media Leader when pressed about whether Channel 4’s remit needs to change to compete with streaming giants.