More Tv articles

CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.

Advertisers should place ads before films over documentaries or sitcoms on Netflix, according to new research.

Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst. 

Outvertising’s Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie’s big speech about the BBC’s commercial future and look ahead to how media and advertising will play its part in this year’s UK general election.

We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.

Growth reflects unique consumption behaviour in different markets.

TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.

Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.