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Prime Video viewing data will be available to Barb subscribers from 1 March.

The sponsorship deal was brokered by Manning Gottlieb OMD and Channel 4 Sales.

In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)

Media owners and agencies will be able to view incremental reach of BVOD audiences when added to web and app audiences across all devices.

US pay-TV penetration will drop below 50% this year.

With consumers having to make purchase decisions influenced by seemingly opposing economic and environmental forces, brands need to carefully balance their messages.

Event marking one year of the Essence and MediaCom merger was attended by partners including ITV and Channel 4.

Host Jack Benjamin welcomes editor-in-chief Omar Oakes and reporter Ella Sagar to examine Thinkbox’s new members, headlines from the consumer ABCs and what is happening with GB News and Ofcom.

The awards, now in their fourth year, are the ultimate accolade that celebrates media leadership in the UK and internationally.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.