As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
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CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.
IAB Europe report also found that more partnerships are lasting longer than a year.
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
Clubs, activities, days out… the summer holidays — beloved by kids, dreaded by their grown-ups — are upon us. Parents at Nabs share their thoughts for this notorious juggle.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
Yaccarino didn’t quite make it out of the terrible twos as she steps down as CEO at Elon Musk’s platform.
WPP’s new CEO has an extraordinary CV. But Rose’s appointment signals a deeper crisis in advertising: the people running it no longer believe it’s a creative business.