More Uk articles

The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.

New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.

MNC CEO Luke Bristow joins Jack Benjamin to discuss the strategy behind acquiring a VC fund and where independents see opportunities for disruption as holding groups consolidate.

Advertising Association’s Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.

However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media’s combined impact.

Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.

With 170m viewers up for grabs, the real winners of Eurovision are brands that capture attention across the digital touchpoints that the TV audience is highly engaged in. 

EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.

Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.