Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.
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Commercial listening now accounts for 55.7% of total listening, compared to the BBC’s 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.
Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.
The world-first initiative comes with caveats but aims to provide much-desired independent measurement of some of YouTube’s most-popular channels. Initial findings suggest top channels skew toward very young children and maintain middling audience figures on UK TV sets.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
The campaign provides further clarification, details and resources relevant to what brands are able to advertise following LHF restrictions coming into voluntary effect beginning 1 October and statutory effect by 5 January.
Online listening now has a 29.1% share, compared to just 26.6% for AM/FM.
Britain’s right-wing press are offering uncritical support for Trump’s immigration policies, even as they infringe on civil liberties and the rule of law. It begs the question: are the Sun, Times, Mail and Express moving to back Reform?
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.