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Entertainment marketing should return to a more patient approach: bespoke content experiences designed for specific places, scenes, and sensibilities, says James Kirkham.
Allwyn’s global media director will leave the multi-national lottery operator in March for new role.
Welcome to the Brief, The Media Leader’s round-up of media news.
At this year’s CES, WPP, Omnicom, Stagwell, Reddit, Disney, Havas, NBCUniversal and Yahoo unveiled new AI features aimed at making marketing easier and more efficient.
Several experts in TV joined The Media Leader Studios to discuss what trends we can expect to see in 2026 and beyond.
Micromanagement is a known driver of stress. It’s time for an alternative audience-first leadership approach, says dentsu’s Mike Florence.
Welcome to the Brief, The Media Leader’s round-up of media news.
Spotify woos video podcasters with greater autonomy and lower entry threshold to its Partner Program
The updates include expanded eligibility for the program, the ability to update host-read sponsorships and access to new API distribution partners.
Caroline Manning shares the reflections and resolutions that will guide her planning in the year ahead.