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At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.

Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.

COO Jonathan Allan will be interim CEO while the board considers a successor.

How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.

Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.