In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
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A new sustainability pillar has also been added to the framework.
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
The awards celebrate advertising campaigns that have featured across Guardian channels.
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
The government insists everything is “still on the table” regarding the BBC’s funding model post-2028 and there is no shortage of proposals. But not all ideas for replacing the licence are equal.
The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.
AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.
With ESG remaining a key focus, our industry has the opportunity — and responsibility — to support advertisers to influence consumer behaviour, corporate priorities and societal norms.
For an industry rooted in its understanding of people, seeing DEI as expendable is deeply problematic. It has never been more vital for leaders to continue to invest in progress.
