Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.
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Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.
The platform’s generative-AI ads tools will also be coming to the UK in Q2.
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet.
A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.
| Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands.
The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
Nominations at Global Conference Network’s Conference & Events Awards include best team.