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Subtitles have become standard fare for consumers. They must become part of advertisers’ creative toolkit, too.

GroupM agencies will no longer operate as distinct business units with separate P&L statements.

Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.

New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

News outlets must properly interrogate Farage and Reform on how effectively they run things, not report uncritically on the social division they stir.

Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Let’s be frank: we all get older. Does the industry need to consider the missed opportunity of both hiring and targeting older generations?

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.