Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.
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Welcome to The Brief for Thursday 18 December, The Media Leader’s round-up of media news.
From hard-hitting investigations of social media safety to thought-provoking op-eds on sustainability and the industry’s flagship events, The Media Leader’s coverage in 2025 sparked important conversations across the industry.
Initiative UK’s chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.
Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.
Ray Snoddy casts his mind back over the past 12 months to pick out the plotlines and politicos that informed his weekly column.
Welcome to the Brief for Wednesday 17 December, The Media Leader’s round-up of media news.
The Government has opened the door to advertising and Netflix-style subscriptions as part of the BBC Charter Review. The commercial radio industry says it is not “commercially viable.”
As more advertising pounds flow into the high-trust, high-impact, high-action medium of podcasting, why are female-hosted shows being ignored?